Dandelion dead

Fun and humor, Crayola’s Dandelion crayon retired, Crayola 24-pack, Monopoly casts out the thimble, Crayola meltdown, classic toys, Dandelion Yellow, National Crayon Day announcement

Just when we thought the craziness of the world was leveling out, Crayola announced that one of its longtime crayons, dandelion, will be retired. This revelation comes on the heels of Monopoly’s replacement of the thimble, the boot and the wheelbarrow tokens. The world, indeed, has gone mad.

Out of the box, color

An already sad year for classic toys and games, here’s what we know about Crayola’s bold move:

  • That iconic 24-pack will retain its count.
  • The larger, more colorful 64-pack will be dandelion yellowless for a while as well.
  • A replacement color is yet to be named.

A box mate since 1990, it seems that dandelion has run its course. To add insult to injury, Crayola has planned its public ousting on National Crayon Day.

The company announced that it would be live-streaming this colorless event. And where, but in the craziest of centers, our very own New York’s Times Square. Retirement party or public meltdown? We await the answer.

Fun and humor, Crayola’s Dandelion crayon retired, Crayola 24-pack, Monopoly casts out the thimble, Crayola meltdown, classic toys, Dandelion Yellow, National Crayon Day announcement,

Why Crayola, why?

According to Joshua Kroo, Crayola’s Director of Marketing Communications & Virtual Creativity Platform:

“The color will be retired across the entire crayon portfolio including the iconic 24 and 64 count boxes as well as all other Crayon products,” he said. “Crayola is all about innovating with color so consumers can expect that there will be a new, exciting color coming soon! Of course, the 24 box will always have that number of crayons.”

Children’s author Richard Daywalt (The Day the Crayons Quit and The Day the Crayons Came Home) ran to the store and bought a classic 24, “I went out and bought a 24-pack today, I gotta have it in case it’s gone.”

What are young artists and adult colorers to do? Stay tuned, and wait for Friday’s announcement.

Images: Animation + design: © 2017 Janet Giampietro; Crayola box: © Richard Drew/AP

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