Foreverism is passé – nowism is the new wow
In their ever-unique language and viewpoint, trendwatching.com details the next wave of consumer trends. In brief, they see instant-gratification seeking consumers embracing the “now” with more passion than ever before. Note the use of the words “lust, lure, pleasure, abundance and luxury” as you read on. Strange words for an economic downturn, but perhaps since the market is rebounding… Go there now.
My favorite discovery: Exploring Zygmunt Bauman‘s “Liquid Modernity” theory and his books.
