Archive for September, 2009

We all gotta have IT!

Thursday, September 24th, 2009

Don’t you just love promotions with seductive titles? Now’s your chance to come up with a title yourself.
I’ve just finished a promotional video for Ventureneer, an online eLearning/peer support venture for small businesses, nonprofits and for-profit companies with social impact. The working-titled “Ventureneer Video” needs a proper send off. Help us give it one.
Here’s all [...]

Bonobos get branded (sort of)

Wednesday, September 23rd, 2009

If you’ve been following this blog for a while, you’ve discerned my fondness for the great apes (read Sexy beasts: The Bonobos and Celebrating the Year of the Gorilla :: 2009). Here’s an odd little blip mentioning Bonobos.
Excerpt from a Wall Street Journal small business article on brand naming:
2. Make your brand name memorable. “If [...]

Can France have its gâteau and mange it too?

Saturday, September 19th, 2009

WNYC’s Underreported segment recently focused on The New French GDP. It was a response to President Nicolas Sarkozy’s announcement earlier this week that his country would now be taking happiness and well-being into account when it calculates its Gross Domestic Product (GDP) – rethinking the GDP formula. President Sarkozy is urging other nations to consider [...]

Almost autumn in New York

Thursday, September 17th, 2009

A great New York Sunday = a long walk from downtown on the east side up to the Central Park loop and back, on a glorious pre-fall day. You see it all here – including great architecture, social commentary and unfortunately, devastation.
Two beautiful, but very different buildings

Chrysler Building :: 405 Lexington Avenue @42 Street
This shot [...]

Three little words – could fix health care

Friday, September 11th, 2009

This is a great idea, kudos to FiLife. FiLife is a Web site offering advice to help get your family finances in shape and on health care reform. They came up with this contest, a cross promotion with Twitter users to attract new FiLife users and members. Clever, very topical, and tapping directly into emotion [...]

Answer: Enjoy bacon, fried chicken, ice cream and The Jerry Springer Show

Friday, September 11th, 2009

Question: What’s the secret to living to 115 ???
With respect, RIP, Mrs Baines.

Mapping the evolutionary traveler

Tuesday, September 8th, 2009

Here’s an interesting concept for the next wave in travel information. A La Carte Maps combines guidebooks, tourist maps and art in one source. Relying on local guides for inside information, they create map kits that can be customized with stickers and icons. They will also create custom maps according to your personalized itinerary and [...]

If it quacks like a duck, then… the duck has some attitude

Saturday, September 5th, 2009

Back on 3 june, the curious g posted If it looks like a duck,…, detailing a case of sound mark infringement. I’ve been doing my due diligence on this matter and while I haven’t found a resolution on this case, I have found a boatload (!) of cases involving these hydra-terra tour companies.
The recap: San [...]

The world keeps spinning

Wednesday, September 2nd, 2009

Adapt or die – that’s where we are these days. Maybe not quite that fatalistic, but it is important to stay up to date with new media and technology as they impact and alter every aspect of our daily lives. I came across these unique convergences with new media, creatively rethought.
Performing arts: The Twitter Opera
London’s [...]