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The kinder, gentler, more profitable “generosity”

“Generation G” has been classified as the new trend for business mindsets where “giving is the new taking and sharing is the new giving.” It sounds as trivial as the fashionistas of the world claiming that gray is the new black. Except at least that’s benign. If the very definition of generous is “showing a readiness to give more of something than is strictly necessary or expected” how exactly does that typify a for-profit business model where profit is key? It seems even more sleazy than actually allowing the “G” to stand for “Greed.”

This trend is officially defined as:

GENERATION G | “Captures the growing importance of ‘generosity’ as a leading societal and business mindset. As consumers are disgusted with greed and its current dire consequences for the economy—and while that same upheaval has them longing more than ever for institutions that care—the need for more generosity beautifully coincides with the ongoing (and pre-recession) emergence of an online-fueled culture of individuals who share, give, engage, create and collaborate in large numbers.

In fact, for many, sharing a passion and receiving recognition have replaced ‘taking’ as the new status symbol. Businesses should follow this societal/behavioral shift, however much it may oppose their decades-old devotion to me, myself and I.”

Read more about it here and get back to me with your thoughts, if you’re feeling generous.



A recent FREE LOVE example from the UK.
© trendwatching.com


This entry was posted Tuesday, May 5th, 2009 at 9:55 am and is filed under culture, just curious. You can leave a response, or trackback from your own site.

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